With nearly a decade of content, SEO, and growth marketing experience, I help B2B SaaS companies significantly boost organic traffic and convert it into high-quality leads.
I specialize in scaling content, performance tracking, MQL-driving assets, web CRO, technical SEO, newsletters and email campaigns, leveraging distribution channels, and managing internal teams and agencies.
I thrive in versatile roles, enjoy collaboration, and am always eager to learn. My broad skill set comes from experience working with both small and large marketing teams.
While organic content is my bread and butter, I have extensive experience crafting guides, reports, case studies, webinars, press releases, newsletters, email campaigns, landing page copy, and social posts.
I worked with our data science team to pull customer data—by ICP—to see when people engaged with brands the most.
I launched our first integrated content campaign with my report that analyzed 7+ million customer tasks to see when our ICPs were most productive.
This playbook targeted our core PMO ICP—specifically in team management—with an action-based approach backed by subject matter experts.
In this report, I created a consumer survey of 2,000+ health and beauty shoppers to uncover the influence of product ratings and reviews.
I wrote, promoted, and measured overall performance of this case study. I focused on product champion interviews to uncover meaningful ROI metrics.
I regularly crafted press releases around major company or product milestones. This required close collaboration efforts with the CEO and C-suite to effectively tell our story.
I collaborated with leaders from web, design, demand gen, social, and product to create web and email content, while also integrating the webinar into our broader marketing campaign.
In this shared media play, I partnered with Adweek and wrote a guest post tying into Sprout Social's current content campaign to drive referral traffic and leads.
Get in touch to talk about content opportunities, best practices, or my terrible movie recommendations.
