Over the past decade, I’ve developed into a seasoned content manager, SEO, and growth marketer with a proven track record in generating organic traffic and high-quality leads for B2B SaaS companies. I specialize in organic content scaling, distribution, web optimizations, A/B testing, and team management. As a former Chicagoan, I took my Midwestern roots to Austin, Texas where I enjoy honky tonk and time with my family.
I'm Alex York
with nearly 10 years of experience in B2B SaaS.
My Story
My Expertise
I’ve always worn multiple hats and love learning new things, which is why I’ve gained various marketing skills.
90%
Performance analytics
90%
Content distribution
75%
Email campaigns
80%
Team management
85%
SEO
80%
Web optimization
95%
Copywriting/Editing
95%
CMS management
My Work
While top-of-funnel organic content is my bread and butter, I have extensive experience creating guides, reports, case studies, webinars, press releases, newsletters, email and web copy, and social posts.
Sprout Social
The Best Times to Post on Social Media
I worked with our data science team to pull customer data—by ICP—to see when people engaged with brands the most.
Teamwork
The State of Productivity Report
I launched our first integrated content campaign with my report that analyzed 7+ million customer tasks to see when our ICPs were most productive.
ClickUp
Prevent Team Burnout With a Productivity Plan
This playbook targeted our core PMO ICP—specifically in team management—with an action-based approach backed by subject matter experts.
PowerReviews
The State of Consumer Trust in Health & Beauty Shoppers
In this report, I created a consumer survey of 2,000+ health and beauty shoppers to uncover the influence of product ratings and reviews.
PowerReviews
Mizuno USA Case Study
I wrote, promoted, and measured overall performance of this case study. I focused on product champion interviews to uncover meaningful ROI metrics.
Teamwork
Teamwork Secures Its First-ever Investment of $70 Million
I regularly crafted press releases around major company or product milestones. This required close collaboration efforts with the CEO and C-suite to effectively tell our story.
ClickUp
The ClickUp Brain Launch Party Webinar
I collaborated with leaders from web, design, demand gen, social, and product to create web and email content, while also integrating the webinar into our broader marketing campaign.
Adweek Guest Post
Why Brand Loyalty Hinges on Social Media Engagement
In this shared media play, I partnered with Adweek and wrote a guest post tying into Sprout Social's current content campaign to drive referral traffic and leads.
Work Experience
I’ve had the privilege of working with some of the fastest-growing tech companies and early-stage startups while also managing high-profile clients throughout my career.
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Contact Me
Get in touch to talk about content opportunities, best practices, or even some of my terrible movie recommendations.